Which is more effective?

JFA’s Executive Director, David Lee, made an insightful comment to me a few days ago in response to my Red Envelope post. Here’s a paraphrase:

“The red envelope project is good as far as it goes, but we can do better. Are millions of people trying to change one mind as effective as each of those people turning to someone in his or her sphere of influence and trying to change one person’s mind?”

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